Generally speaking, I would agree that there are some times of the day that could be better for a response than others. But time of day optimization isn’t really low hanging fruit. Most articles and infographics seem to be more focused on creating a need and featuring a particular product or platform than an attempt to move the needle with regards to engagement and revenue.
Not all audiences are created equal. Not all customers are driving at 5PM, and not all are ordering pizza at 6PM. And, while it is clear that you don’t typically want to send email at 3:30 a.m. , there are actually some strategies that may allow for that.
At the end of the day, the real low hanging fruit in improving open rates, click through, and ultimately conversion, is engagement and relevancy.
Engagement is the term used to describe activity and interest in your brand and email program. It represents the amount of activity a contact shows toward your marketing efforts. You can create, nurture and maintain engagement through strategy and solutions.
Relevancy is the value you create in your messaging and within your email program as a whole. Relevancy can be achieved by getting valuable content in the hands of contacts in a timely manner. And timeliness isn’t really based on what hour of the day an email is sent, but much more so on individual behaviors. Relevancy is another aspect of email that can be improved on through the application of strategy and solutions within the email channel.
So Contact A Day Advertising today to ensure your businesses email messages are relevant and engaging.
We will take care of it all for you. We are the experts you need to increase your growth via email marketing