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There are two ways for a business to be successful in the short term. Option 1 is to do anything you can to generate revenue. Sometimes it’s something small like sending that one extra promotional email — it will get unsubscribes, sure, but at... Read More

It certainly isn’t gained by election or appointment. Having position, title, rank, or degrees doesn’t qualify anyone to lead other people. And the ability doesn’t come automatically from age or experience, either. No, it would be accurate to say that no one can... Read More

It’s a question we hear often: “I know advertising is important. In the past, I relied on local media (newspapers, radio, TV) and word of mouth. Today, I’m reading studies that show 9 out of 10 auto shoppers use the Internet to research new purchases... Read More

The word “etiquette” gets a bad rap. For one thing, it sounds stodgy and pretentious. And rules that are socially or morally prescribed seem intrusive to our sense of individuality and freedom.  But the concept of etiquette is still essential, especially now—and particularly... Read More

It Pays to Advertise No matter how wonderful your company’s product or service is, if you don’t advertise, nobody will know about it. The goal of any advertising program should be to cost-effectively reach the largest audience possible and attract new customers. If... Read More

Generally speaking, I would agree that there are some times of the day that could be better for a response than others. But time of day optimization isn’t really low hanging fruit. Most articles and infographics seem to be more focused on creating... Read More